Ethical Policy 2023.
Sustainability is integral to our business strategy, and a key differentiator which contributes to our ethos of producing garments that are “Made to Last”. In recent years it has become alto apparent that we all need to play our part in protecting our planet and we believe that the apparel industry needs to step up it’s effort too.
As an independent brand we believe in transparency and act as a trend setter, not only in the products that we produce, but in our materials, methods and mindsets. Ethical and Sustainable production is one of our core principles as a company and as such we have set clear, ambitious targets with our aim to contribute to abolishing fast-fashion trends and provide our customers with a product they know is produced as best as possible in every sense.
Having spent almost two decades associated with motorsport, there is a lot of inspiration to be taken from that industry and their drive to become more environmentally friendly and sustainable across all categories of the sport. With the developments of hybrid engines and synthetic fuels, motorsport is the pinnacle of innovation, and it’s this mindset we believe that the apparel industry can learn so much from.
Careful consideration is given at every point in our processes, from sourcing sustainably produced cotton to reducing wastage and energy use in our factories and even our shipping methods and biodegradable recycled packaging. All these details, however small, accumulate to something much greater.
Consumer education is never easy, but with the evolution in consumer spending habits and attitudes, we as a society are beginning to buy, act and think more sustainably in everything we do. Fashion is no exception.
Buying Better encompasses so many aspects in the manufacturing of apparel. Longevity in clothing is a critical component of this; increasing the durability of a material doesn’t have to come with an environmental cost, in fact, quite the opposite. We aim to show the industry that it can be done, and should be.